How it works & pricing
Everything happens by form and email: no calls, no pressure. You keep control of your Google account the whole time, and you submit the appeal yourself. We help you get it right first.
Online checkout opens in a few days. Want to start now? Email hello@plainappeal.com with a line about your situation, and I'll reply within 24 hours with next steps and a payment link.
Checklist
- Every step from Google's guidelines, in order
- Evidence list
- What not to do while you wait
DIY Appeal Kit
- Find which case you are
- 3 appeal templates (DBA, service-area, recent edit)
- "No content to appeal" steps
- Instant download
Appeal Packet
- We review your case and documents
- Exact profile fixes
- Appeal text written for your case
- Evidence checklist, with mismatches flagged
- Within 48 hours of your completed intake
Done-With-You
- Everything in the packet
- Email support through the appeal
- If denied: we prepare the one additional-review request
- For cases where an appeal was already used
Want to see exactly what the $99 packet contains? See a sample packet for a fictional business.
What happens after you buy the packet
- Fill in the intake form (about 10 minutes) and upload whatever documents you have.
- We review it within 24 hours. If it's not a case we can help with, you get a full refund and an honest explanation.
- Within 48 hours you get your packet: the fixes to make, the appeal text, and which files to attach.
- You make the fixes and submit once, from your own Google account.
- We check in after a week, and you tell us what Google decided.
What we promise, and what we don't
| We will | We won't |
|---|---|
| Base every recommendation on Google's published guidelines | Guarantee reinstatement. Google decides. |
| Tell you honestly if we think an appeal won't work | Ask for your Google password |
| Refund 50% if Google says no (terms differ by tier: details) | Suggest anything that breaks Google's rules |
| Have a person review every packet before it's sent | Claim special access to Google |
We use an AI assistant to help draft materials, and Stephon reviews everything before it reaches you. See our privacy policy.
Our privacy promises
- Your case is handled by Stephon personally. No call centers, no outsourcing.
- We never ask for your Google password, Social Security number or bank details.
- Uploaded documents are deleted 30 days after your case closes.
- We never sell your information or use it for advertising.
- Card payments are handled by Stripe or Gumroad. We never see your full card number.
- Every page uses HTTPS, and every account we use has two-step login.
Cases we turn down
Virtual offices or mailboxes used as the only location, lead-generation listings, keeping duplicate profiles, more than 10 profiles, ownership disputes, and Google Ads or Merchant Center suspensions. If your business is real but listed in a way Google doesn't allow, we'll tell you what would need to change first.