Sample packet
What a $99 Appeal Packet looks like
Sample only. "Riverbend Mobile Grooming" is a fictional business, invented to show you what you'd receive. It is not a real customer, and this is not a testimonial. Your packet is written for your own case.
Every packet follows the same five parts, in this order. Here's each one, filled in for the fictional case.
Case review
The situation: a one-person mobile dog-grooming business, run from the owner's home. The owner filed a DBA for "Riverbend Mobile Grooming." Shortly before the suspension, the profile name was changed to "Riverbend Mobile Grooming – Dog Groomer Near Me," and the home address was visible on the profile.
Most likely cause: two things that commonly trigger a suspension. First, extra keywords in the business name ("Dog Groomer Near Me"). Second, a visible home address for a business that travels to customers.
Confidence: medium. Both issues are clearly covered by Google's guidelines, but Google doesn't say which one triggered this suspension, so we fix both.
Can we help? Yes. This is a real business that can meet the guidelines once the listing is corrected.
Profile fixes, before you appeal
- Change the business name to exactly Riverbend Mobile Grooming, matching the van, the invoices and the DBA certificate.
- Hide the address and set a service area covering the towns you actually drive to (within about 2 hours of your base).
- Keep one primary category, Pet groomer, and remove any that don't describe the business.
- Don't create a new profile and don't delete anything while the appeal is open.
Evidence checklist
| Document | Attach? | Why |
|---|---|---|
| Virginia DBA certificate | Yes | Names both the owner and "Riverbend Mobile Grooming," which connects the bills (in the owner's name) to the business name. |
| Photo of the branded van, name visible | Yes | Shows the real-world name customers see. |
| Electric bill, owner's name, home address | Yes | Shows the real base address. Black out the account number first. |
| Old invoice template | No | Mismatch: it still says the old name. Attaching it would contradict the profile. |
| A side photo of the van showing the name clearly | Missing | The one supplied is at an angle. A clear, straight-on photo is stronger. |
Appeal text, ready to paste
Short, factual and polite: under 150 words.
Riverbend Mobile Grooming is a mobile dog-grooming business that travels to customers' homes. We do not receive customers at our base address.
We have corrected the profile to follow the guidelines: the name is now exactly "Riverbend Mobile Grooming," as shown on our van and invoices, and our address is hidden with a service area set to the towns we serve.
Attached are our Virginia assumed-name certificate, which links the business name to the owner, a utility bill for our base address, and a photo of our branded van.
We ask that the profile be reinstated. Thank you for reviewing.
Notes and next steps
- Make every fix in Part 2 before submitting, then submit the appeal once, from your own Google account.
- Google says reviews take up to 5 business days, though they can take longer.
- We check in after a week. If Google says no, the refund policy explains what happens next.
Want one written for your case?
The Appeal Packet is $99, delivered within 48 hours of your completed intake. If we can't help, you get a full refund.